The necessary modernization

Companies of all sizes and areas of activity will sooner or later have to deal with these modern corporate imperatives - executing the digital transformation, implementing a continuous culture of innovation, and retaining talent.

With globalization, the advent of new technologies, and the increase in the number of digital natives, it is necessary for all companies that want to continue and prosper in the market, attracting, retaining and building loyalty among users and consumers, to carry out their digital transformation.

It is fundamentally about rethinking the way in which business information is collected, stored, used and shared, resulting in more agile, secure, sustainable and transparent interactions, providing a renewed experience of use and consumption for all the players in the ecosystem.

It turns out that with technology advancing rapidly, it is crucial to carry out not only the transformation itself, but above all the internal development of a culture of innovation. Transformation is great, but it has a short shelf life if it isn't constantly revisited, revised and updated in an agile, natural and continuous way.

Rethinking, creating, renewing and transforming are all actions that can only be carried out through the creativity of the human intellect. In order to thrive, therefore, it is essential that companies invest in training and dedicating their talents to innovation, without forgetting that it is first necessary to modernize the current corporate culture.

Encouraging meritocracy, less vertical organizational structures, granting greater autonomy and responsibility to teams, creating an environment conducive to the pursuit of excellence, dedicating employee time to training and sharing knowledge, making the work model more flexible, and fostering altruistic purposes are just a few examples of the necessary adaptations that go hand in hand with this necessary modernization.

It is important to remember that creativity is not something we control or even demand that it manifest at this or that specific moment, but we already know that we can create conditions for it to be stimulated. The promotion of situations of interaction and collaboration, the organization of people in diverse and heterogeneous teams, the acceptance that mistakes are part of the learning process, creating spacious work environments without dividing walls, the implementation of regular breaks during the working day, respecting employees’ rest times, creating relaxation areas, if possible, in contact with nature, and encouraging healthy lifestyle habits are some ways to collaborate for everyone's physical and mental well-being, and also foster continuous innovation throughout the company.

Never in our history has the need to pay attention to our talents been so clear, but as nature never tires of teaching us, it is important to prepare the “soil” beforehand so that the “seeds” can grow and multiply.